Board of Directors

President:
John Larsen Sr. • Bwana Archery
3015 Country Dr. • St. Paul, MN 55117 • 651-482-9866

I have served on the ARRO Board of Directors since 1989 and presently serve as President of the Board. I have been an archer for over 35 years, and have been in the Archery Business since the mid 1970’s. My perspective on business, archery and life are simple; if you want things to happen, get involved and make them happen. At present I also serve on the ATA Board of Directors, ATA Dealer Council, and the Minnesota DNR Archery and Bowhunting coalition. I founded the Minnesota Hunter rights task force, co-founded RAMM, a Minnesota based Archery business organization, whose mission is to fight the anti’s and protect the Archery business in our State. I am also co-founder of the North Country Bowhunter Chapter of S.C.I. and past President of the Minnesota State Archery Association. I have spent more days than I care to remember at our State Capitol, butting heads with law makers and the powers to be, trying to hold on to our right to hunt and fish. In closing, it has been a privilege to serve on the ARRO Board of Directors.

Vice President:
Martin Stubstad • Archery Headquarters
3440 North Valley Place • Rochester, MN 55906 • 507-282-3507

Having operated an Archery Pro Shop for over 35 years, I still look forward each day to opening the doors. I was a special education teacher for 13 years until retiring in 1989. Teaching archery is my sole profession now. I have been an MBEP instructor for over 30 years and have helped hundreds of kids to become bowhunters. I have reached out to my community as their archery instructor. All elementary, junior and senior high schools, girl scouts, cub scouts and boy scouts and hundreds of birthday parties have become informed that Archery Headquarters is the educator of archery. I have been with many State and local organization as a Board member or chairman to better wildlife habitat. My greatest accomplishment is finding the women I married and my archery business. My greatest concerns are continuing to make a good profit in my business and maintaining our hunting heritage. The archery dealer is the backbone that really supports this great sport. By belonging to ARRO and ATA it gives me the best chance to continue my business. I operate my business to make a living.
I belong to ARRO to continually educate and profit my business. Joining ARRO and attending the ATA trade show gives me first hand knowledge of the ever-changing consumer products and provides me with the best profit margins.

Treasurer:
Ervin Wagner • Archery Field & Sports
3725 NE 56th • Altoona, IA 50009 • 515-265-6500

I received my first bow from Santa when I was 6 years old, fell in love with Archery and have been shooting ever since. I have managed and owned an Archery Range and Pro Shop in central Iowa from the middle 1970’s. I have served proudly on the A.R.R.O. Board of Directors for over 18 years. I am a member of many state and national organizations working with our D.N.R. and our state archery groups on Capitol Hill to promote archery and bowhunting. These include: the Iowa State Archery Association (Bowhunter Chairman – Inductee in the I.S.A.A. Iowa Archery Hall of Fame), The Iowa Bowhunters Association (Urban Hunt Deer Task Force and the Iowa Archery In The Schools Program. The N.F.A.A. and the N.R.A. and a Senior Member of the Pope and Young Club. I have been a member of our buying group for over 31 years. I found out in the early stage of the archery business, that there is strength in numbers and strength equals better pricing that helps us to compete with the box stores and mail order companies. Our buying group proves this statement. Our board and the office strive to get the best possible price on the entire inventory we buy from the manufactures and our members can help us by supporting the manufactures that support us.

Secretary:
Paul Schaffhauser • West Town Archery Lanes
4135 N 126th St. • Brookfield, WI 53005 • 414-444-7944

Residing in the great Bowhunting state of Wisconsin with my wife Toni and daughters Natalie and Stephanie. I'm a lifetime archer and bowhunter of over 30 years. I've worked in the business since 1978 and have co-owned our second generation store since 1990. Starting in the late 1980's I began volunteering my time on the ARRO hot show committee and continue to do so to this day. I have been a director since 1995 and currently serve as secretary. I have also served on the ATA dealer council.My commitment to ARRO and its members is to help us all grow stronger by increasing membership with the highest quality shops in the country, and boosting profits by offering a mix of the best products and pricing programs available each and every year. Being a part of the ARRO team has been very special to me and I look forward to many more years of service.

Directors:
Ron Pelkey • Pelkey's Archery
275 Nason Street • St. Albans, VT 05478 • 802-524-2582

As an owner and operator of an archery pro shop, I strive to better myself and my business by attending schools and seminars on new products and providing the best facilities and service to our customers. I am a certified instructor, a bowhunter education instructor and received a Bachelor's Degree in sales and marketing from Clarkson University. We are a full service pro shop located in northern Vermont, and with the help of ARRO, provide a wide selection of products from the leaders of our industry. Being an ARRO member has provided our business with not only more profits, but a larger selection of products, as well as streamlining our accounts payable. ARRO has done a tremendous job providing its members with quality programs from a great variety of companies. My concerns include the impact of the basement bandits, internet/mass merchants and other so called buying groups. When a beginning archer purchases equipment, he/she needs the knowledge and expert advice that only an archery pro shop can provide. We need to convince the manufacturers that we are the reason for their success. One of the primary concerns in our pro shop is to provide opportunities for children to participate in the sport of archery. These activities bring new people to archery, boost future sales, and give archery some positive publicity. Drawing from the ARRO membership, I believe that we can help each other to provide new and exciting activities for the youth in each of our communities. The officers and directors of the organization have set high standards for the products and services that are provided to the members and I hope to help in this endeavor.

Will Moulton • Mouldy's Archery
2863 S Prairie View Road - Chippewa Falls, WI 54729 • 715-723-3607

I’ve been fortunate to work at our family owned and operated archery pro shop since 1987. The great sport of archery and bowhunting has been an addiction of mine my entire life. I believe archery pro shops are the lifeblood of the archery industry. I’ve instructed hundreds of school classes, Boy Scouts, Girl Scouts, church groups, 4H groups and birthday party’s over the years. I enjoy working with kids they are the future of our industry. Archery dealers face many challenges, one of them is to make sure you are buying products that your customers want at the best price possible. We have been ARRO members for over 25 years. Being an ARRO member gives our shop the buying power we need to get the best price possible. By attending the annual ARRO Hot Show, I also network with other ARRO members to discuss ways we can improve our shops. Every year we’ve discussed advertising, pricing, hot products, employees and many other topics that can benefit our shops. I look forward to serving on the ARRO board and working to make all of our shops more profitable.

Dave Cather • E-Z Livin' Sports Center
231 W 1st Ave. • Milan, IL 61264 • 309-787-2244

I started E-Z Livin’ Sports Center with my wife in 1974 and have owned and operated it since. We both had a driving desire for archery and for teaching people we served the right way to shoot along with the tricks we had learned to harvest animals in an ethical and humane way. Bowhunters had received such negative press that we felt we needed to tell the people the truth about the greatest personal sport there is. Working with the news media and with several clubs over the years, we have seen the tide turn to making it a great family sport.

I joined A.R.R.O. many years ago after several reps kept telling me how A.R.R.O. could help me. It just sounded too good to be true. Now, after being involved with this group, I wished we had taken time to explore it with dealers involved in it years ago. I always wondered if we were going to get the best price. When we refused to order an item, all of a sudden the price came down and in the back of my mind I always wondered if the store down the street beat the price I was offered.

I have served on the A.R.R.O. Product Selection Board for over 12 years and have been on the A.R.R.O. Board of Directors for the past 10 years. It has been outstanding to work with the great group of dealers on the board along with the outstanding support of the office staff who understand that it is more than a job and are dedicated to A.R.R.O. and the dealers they support.

Going from a Mom and Pop business in 1974, we have grown to a full service archery store with indoor lanes stocking over 400 bows with 8 full time employees to serve our customer base. I feel I owe a lot of this to the support and pricing I received from A.R.R.O.

My biggest concern to archery is the “fly by night” dealers, mail order and the big box stores who end up selling new archers equipment that won’t work because they don’t take the time to fit them and they end up not being able to set up themselves. Many of these people never give archery another chance. They just feel it is not fun and they are not going to do it. As the big box stores, basement dealers and mail order companies continue to erode the customer base, the older service dealers start to fade away and these are the teachers that make the sport grow.

I firmly believe that A.R.R.O. has been a huge factor in helping our business grow to where we are now and putting us on a level playing field with the sporting goods giants. Any questions you might have, please feel free to contact me.

Administrative Director/Executive Secretary:
Lynn Stiklestad

Office:
Sylvia Hughes
JoAnn Lien
Kelli Killerlain

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